Website optimization for effectiveness of digital marketing

Digital Marketing
August 17, 2019
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Website optimization for effectiveness of digital marketing

An effective, responsive website allows clients on the internet to trust your business without meeting you physically. Some will pay for services which might take days/weeks for delivery.
A bad website will definitely drive potential clients away no matter how good a digital campaign runs for the business.
Every business website should be optimized for Google and other ranking websites to approve of their useability and security to users. Some examples of things checked for website optimization are:

  • Original content
  • Non-heavy images and videos
  • Structure and user interface of the website etc
  • Alexa ranking
  • Frequent post on website
  • Google Analytics
  • Google Mybusiness

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